If you know me a tiny bit, you probably know about my love for Denim. It’s huge! So it was only natural that yesterday me and my friend Jasper paid a little visit to the Amsterdam Denim days.
We went to three different lectures together. The first one was about how much water was used during the process of making one single jeans. The answer? About 4000 to 7000 liters of water. That’s a lot! It was really impressive to learn a bit more about this dark side of the denim-making-process. Other aspects of this dark side are unethical (not to mention dangerous) work circumstances, child labor and the effect it has on nature. Luckily there are a few companies who are trying to make a change in the current Industry, one example is the collaboration between K.O.I and House of Denim. Together they created this cool jeans collection called ‘the red light denim’. 18% Of one pair of jeans is made out of recycled cotton, which I think is so cool and such a step forward. The other two lectures where less intense, one was a short introduction of the work ways of Nudie Jeans, an organic jeans brand and the other one was about a short YouTube series called “Denim Dudes”. Those two were also really fun, but the first one made quite the impression. To make a long story short, it is always good to take a closer peak into the garments you are wearing. Who are the suppliers, why is it so cheap and what are the dark sides of these brands/garments? Honestly I think we all tend to forget this sometimes. Me included!
Anyways, I don’t know what you are doing today, but if you happen to be in Amsterdam and don’t have any plans, I’d recommend you to go pay a visit! Today is its last day and it is awesome!
© Pictures by Jasper de Kloet (JSPR CO. BRAND)
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